Direct mail campaign
This direct mail campaign brought to life the impact
of Save the Children’s work in areas such as Kroo
Bay in Sierra Leone – one of the toughest places
on earth to be a child.
Our copy told the story one child, Mohammed, and how
his life has been changed thanks to donations to Save
Following the success of the Kroo Bay campaign, Save
the Children also asked us to write a series of fundraising
leaflets for their Child Link campaign.
Bay direct mail campaign (download pdf)
Link leaflet (Mozambique) (download pdf)
Link leaflet (Ethiopia) (download pdf)
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